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What's the Fuzz with J.Co Donuts?

6/19/2013 09:30:00 AM Ice Goddhez Blog 85 Comments

Since their first branch opened in our country; netizes, donut-lovers, foodistas, bloggers, and loads of other residents were taken by storm. I've been hearing about them everywhere. From my friends, colleagues, relatives, etc. I wondered what was it really all about. Social media sites have been showcasing each donut flavor with all the yummy goodness shots! It was so tempting, I told myself I gotta try it! It's been a while since I posted about food too ...

1st Dozen of my Initial Two (2) Dozen Orders! Yeah!

My first visit was October of last year (2012) - yeah I suck at these reviews! LOL. This is so delayed now lah~ Oh well, I had to prioritize my other posts hehe. Going back ... I went to their Greenbelt 3 Branch with my friends and colleagues - fellow food-lovers and shopping / hangout buddies - Erelyn and Melanie. We were all from a tiring shift and before going all straight home, Erelyn dragged us to this store. Haha! Talk about getting "dragged" lah~

All the donuts seemed so delicious! Let's see what I can say about the shop ...

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The first thing that caught my attention was, the long queue of people, lining up just to get their beloved donuts! Coming from the tiring shift, well, we gave it a second thought. But because we were all eager to try it, we lined up as well.

The long line all the way to the counter at the edge ...

The interiors were neat and clean. The furniture and tools inside the shop were apparently new. The designs pretty much reminds me of a coffee shop than a donut shop. Well, they do serve coffee and this store was supposedly a donut / resto / coffee shop hangout place in one. For whatever they wanted to achieve, it seems a bit confusing for the customers though.

Given that there was quite a long line already; I guess we customers would've appreciated that this other counter could be open. Unfortunately, as per the staff that all came and go and just pass by; this is just reserved for the coffee orders / cafe shop. And since all of us were queuing for the donuts, we all had to go thru the long line at the other end. Talk about smart servicing huh?

In fairness, we enjoyed the view. The way they took the orders; how the donuts are prepared; how much time does it take to prepare the donuts, etc. We all observed that. However, I guess the shop has to consider that people are going there not to watch them do the donuts but to buy and eat their donuts lah~. It's an added perk, yes (and it's pretty obvious they wanted to show that - given the unobstructed view of the preparation / making process at the back). It's just that, that's not what we came there for.

I got tired lah~ Seated at one couch watching the queue ...

My buds, Erelyn and Melanie

I was so wasted and sleepy already so I stayed at the couch after exactly and hour (1 hour) long wait at the line and yet we're not yet served. I was able to take a short nap before my buds called me that it's almost our turn.

The donut selection process wasn't at all a breeze. Due to having a lot of customers; the donut trays appear almost emptied and takes some time before they get replaced. They have flyers given at the start of the line and a big menu board on top but of course, us customers would want to choose from the actual products displayed. So for us and the rest of the customers in line; we had to wait for the replacements to come and choose from there. Of course, that adds up more time for each customer than save ...

The space for each staff / crew was too-little that it appears overcrowded at most point. They almost-always cannot move freely given the busy work they're doing at the back of the counter. The other photos above would also show how busy they are. I guess this technique would work if not for the little space. If they have more space, then yes; please do show us how you do them. But not in such a narrow area.

And given the obvious attempt to showcase how donuts get done; there's this somewhat mini-donut-counter where they dip and do other stuffs I guess, situated right beside the counter. It is strategically placed to really show the customers how it's done. Does it add appeal? Unfortunately, I guess not. It looks disorganized and not palatable.

It was a rather slow service so I had the time to really take lots of photos. All good photos though and I think the donuts look really yummy. They're served / displayed on glass plates that adds up to their appeal. Their flavors are unique and not similar with other famous brands, I guess. Well, there are some similarities but overall, it is good and the flavor names are new. Will it match up to the taste?

My 2nd Dozen (from the 2 Dozens I ordered)

I think in the end, the taste justified the wait time. It was definitely delicious! Each flavor is mouth-watering and definitely worth the price.

  • Unique flavors
  • Adequate donut size and toppings and fillings
  • Yummy! Very delicious taste!
  • Budget-friendly
  • Too slow service / long wait / queueing
  • Dozen box order cannot be placed on 2 separate half-dozen boxes - you have to carry that big, dozen sized-box, otherwise you'll pay the half-dozen price each box (which will cost more)
  • Too-narrow work space for the crew
  • Counters / cashiers need to be fully utilized and optimized especially when there are lots of customers
  • Counters / displays / structure of the cafe and donut and cashier areas are not strategically placed (or so it seems)  

It would be a much better customer experience if these feedback points would be improved. It does taste good yes but again, customer experience! Hope they can bear that in mind.
CHAI'S VERDICT: ★ ★ ★ ☆ ☆ (3 Stars!!!)
Visit the following for more information:

Have you tried these donuts? What do you think?

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  1. those look sooo yummy!! i love the varieties of flavours. hopefully they'll have faster service next time to satisfy the customers :)

    Let's connect at GFC and BLOGLOVIN'
    Love lots and Lotsa kisses! xo

  2. Mmmmm so yummy!!! I would like to try everything!! :)



  3. Mmm!! Yummy :D I love this place!

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  4. mmm so tasty :)

  5. Omg so yummy mouth watering :P

  6. The doughnuts look SO yummy! ;n;

  7. La Creatività Di AnnaJune 24, 2013 at 6:27 AM

    oh i love donuts! <3

  8. OMG I am craving for donuts now, what a great store!

    Madame Keke

  9. nice!!!:)

  10. Thank you Chai for this thorough review! In Italy we don't have donut shops :-) I think one hour in line is really too much! Lots of love Coco xoxo
    Coco et La vie en rose
    Coco et La vie en rose on Bloglovin
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  11. Hmmm.. so yummy <3


  12. Thanks for this review. Friends have also been raving about this. Sooo much hype about :-)

  13. looks yummy dear! haven't visited jco shop.. but i read some reviews about jco. that the sugar level was good but the donuts have the same taste and nothing is inimitable.. is it true? coz im craving for it been a month already.. lol


  14. Hi Lovely! Is this in the Philippines? I must try it when I'm there next time I visit my family. It looks too yummy!!!

    I hope all is well! I changed sites I hope you can visit my new one at

    Kim xx

  15. I've tagged you in one of my posts:

  16. Wow it looks so good, I wanna crave for donuts now! In my city aren't franchise like this but i will love one here!!!

    Thanks for leaving comment, following you.

    New post I invite you to check my blog.
    Kisses doll,

  17. Wao, that is a LOOOOOONG time to wait for donuts!!! But I'm glad they were at least tasty and worth the wait. You are making me seriously crave donuts right now with these photos, hehehe.

  18. So yummy!!!!!

  19. Dear Chai, you are one of my fav to read the reviews since you are always honest and sincere, plus your opinions are very complete and clear! Let me say that I am a huge greedy and donuts are one of my fav sweets!^^ These ones look too delicious, I could eat them all in a bite! What a shame they have made you wait so much, at least it was worth!:) Kisses and have a great day!:*

  20. It seems a very nice place to go, and the donuts seem delicious!

    Yummy! :)

    Kisses Dear!

  21. what a cute snack shop and DELICIOUS donuts!! You're totally making me hungry for some :) Thanks for sharing!



  22. Stylish ByNatureJune 24, 2013 at 6:09 PM

    Great !! Love Donuts so much :)

    New Post up...

  23. Carrie Becky BloomwoodJune 24, 2013 at 6:09 PM

    dear.. where are u from actually? :)

  24. These donuts look delicious. I'd eat the all! Oh my! Colourful and trendy donuts :) I'm jealous! I'm about to take part in your lovely givaway:) Kisses :*

  25. Awesome post, hun.

    Have a Wonderful Week,

    Nicole 1st ever video on my blog.

  26. Maureen CallahanJune 25, 2013 at 9:50 PM

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  27. This looks so good

    wish we had that here to

    Lots of love,

    April Fashionreports

  28. OMGGGG~ I NEED THIS IN MY LIFEEEE! it looks so tasty and i can totally imagine taking a bite right now. im salivating~ hahaha thanks for making me start off with a very sweet craving monday! ;P

    xoxo Sarah

  29. These donuts look really delicious!!



    Chic With The

    Also on
    and on Bloglovin’

  30. The donuts look incredibly tasty . I hate slow services but seems they're worth of . Love the review :)
    Noor @ Noor's Place

  31. I understand what you mean... but it looks so absolutely delicious. You definitely have me craving donuts.

  32. Hi dear! I'm sorry I don't comment often, but you must know I visit you everyday. But I'm always in a rush!

    Thanks to pass, always, from my blog. I promise to be more present.



  33. Hmmm so yummy. Mouth watering Donuts :)


  34. I dont get it, people in Pinas normally queue for any new food stalls but later on, the shops just close coz nobody even buys from them anymore. i went home to CDO and we have JCo, people queueing until almost midnight...for doughnuts? JCo here in China is empty! lucky i can buy anytime without having to queue :)

  35. oh my...wowwwwwwwwwww i love donutsssss

  36. Sam @ Frills & ThrillsJune 26, 2013 at 3:59 AM

    Hi dear, the donuts do look really amazing and inviting but its such a pity about the slow and incompetent service! Thanks for stopping by.. Hope you have a positive and productive week ahead!

  37. fabolous and yummy sweet dear,,,I want a donut now...
    happy day

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  38. Indeed! Haha! Thanks @Christine :)

  39. Thanks for visiting dear @Barbara :D

  40. Thanks dear @Donatella-Discovering Trend :)
    Will check out your giveaway too :D

  41. Yay thanks dear @aniacytrynka :D

  42. Thanks dear @Sadee Butt Let's eat now these yummy donuts :)

  43. THanks @June L. :) I appreciate you dropping by :D

  44. Haha go crave for them dear @Marie McGrath They are delicious! Have some :)

  45. Yay thanks dear @Lilli Glad you read my reviews :) I'm sure things will get better for them too :D

  46. Thanks @Paola Tapia :) Keep in touch dear! Will comment on your posts too :)

  47. Indeed @Jezz Dallas Go have some :)

  48. They are yummy @Anouk Thanks for visiting me again :D

  49. Yay thanks dear @La Creatività Di Anna :D

  50. Thanks @Mira Delos Reyes Will check it out :)

  51. I wish to visit again in Italy dear @Coco and enjoy pizza instead hehe :D

  52. Well the donuts are somehow sweet but the flavors are different in tastes indeed. :) I think Krispy Kreme is sweeter and the taste is similar with each other :( That's so far how I observe it @itskeicee :)

  53. It is in the Philippines dear @Kimbly :) Visit here indeed! Will meet up with you hehe :)

  54. Yay! Love the donuts @Pakize Kapan Go get some :)

  55. So much hype indeed @serendipity0017 It was a long queue to get some haha :D

  56. Go get some dear @Christy :) THanks for visiting me again dear! I appreciate it a lot. Keep in touch!

  57. Haha thanks dear Daria! Go get some of the tasty donuts @Daria :)

  58. Hello dear @Carrie Becky Bloomwood :) I'm from the Philippines :)

  59. Thanks so much dear Shalini @Stylish ByNature :D

  60. Ok @Maureen Callahan Will check :)

  61. No problem dear @Aryanna Style Feel free to visit :) Love your posts :)

  62. I'm sure there can be alternatives to it dear @April Fashionreports :)

  63. Craving for more @ELISA ? Go get some yummy donuts :)

  64. Thanks dear @Noor Unnahar Glad the taste was ok. Otherwise, the wait is not good :)

  65. Thanks dear @Sam @ Frills & Thrills :) Good thing the donuts were yummy :D

  66. Hahaha it's the hype dear @Anmariish :) After some hype, the people and the queue goes down ehehhehe :D

  67. Have more sweet cravings dear @xlicious :D

  68. Go get some of these dear @hegles :D

  69. Hahah go get some sweet donuts dear @7% Solution :D

  70. Yay! Go grab some sweet donuts dear @vendy :D Enjoy!

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